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Hope Street coaching

Clarity, confidence & action for your next chapter

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I have a deep curiosity in the change-catalysing properties of storytelling, it’s a north star that’s guided my professional journey; From producing stories to helping others recognise the stories they tell themselves…

The first fifteen years of my career were spent producing documentaries & factual TV. I then moved into strategic communications, leading numerous projects for high profile charities & foundations. With this breadth of experience, I returned to working with storytelling, enabling the creative and strategic potential of independent documentary films, both independently and then at innovative non-profit, Doc Society for five and a half years.

In 2022, I was awarded a Clore Fellowship in cultural leadership, a professional development programme that’s both experiential and deeply reflective, which opened my eyes to the catalytic potential of coaching. Inspired, I undertook two different coaching trainings.

I now offer coaching alongside my current role as Head of Cultural Development at the UK's innovation agency, Nesta, where I work for three days of my week.

Coaching clients include the TV Foundation’s Visionaries talent development programme, social impact and creative leaders and artists. I am a mentor on the European DCampus Masterschool non-fiction accelerator programme. I also support and/or executive produce independent creative projects.

I like spending time in nature, cooking, exploring new stories & landscapes - geographical or otherwise - and doing yoga; I qualified as a teacher at Triyoga (Yoga Alliance 200 hours) in 2010.

About me - Jessica Edwards

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Coaching is not psychotherapy, mentoring or counselling.

According to the International Coach Federation, coaching is defined as "Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."

What is coaching?

Signs you could benefit from coaching - professionally or personally - could include:

  • Feeling stuck

  • Pursuing a dream

  • Navigating a life transition

  • Wanting more confidence

  • Searching for balance

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My coaching approach

Having experienced the catalytic benefits of coaching myself, I have an evolving coaching practice that co-creates space, opportunity for self-reflection and ultimately, empowerment in my clients. Be that in a professional or personal context. I integrate a deliberately holistic and embodied approach through conversation. When appropriate, I share tools and techniques that may offer a new way to explore a situation.

I’m particularly interested in the role of coaching in creative development & cultural and/or social change leadership.

I gained an initial coaching qualification with Relational Dynamics 1st (equivalent to ILM 7) in 2023, focusing on a non-directive approach to coaching (based on the understanding that the coachee knows the answers themselves). Since then, I have undertaken further training in embodied systemic coaching practices with Jenny Mackewn, accredited by the International Coaching Federation. I obtained my Associate Coaching Credential (ACC) through the ICF in January 2026.

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My coaching offer

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I offer coaching in blocks of 5 x one hour sessions online using zoom, working in partnership with you

All sessions are confidential

I am usually able to offer coaching on:

Mondays between 11-5 or Fridays before 5pm. Ideally, sessions work best 2-4 weeks apart, but pace and momentum is something we can feel out together depending on what you are working through.

I offer coaching blocks of 5 x one hour sessions on a sliding scale of costs, depending on context - please contact me to find out more.

Payment for blocks of sessions is in advance.

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Why “Hope Street” coaching?

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In the words of writer, Rebecca Solnit,

“Hope just means another world might be possible, not promised, not guaranteed. Hope calls for action; action is impossible without hope.”

So firstly, it’s because hope actively embraces the unknown and what is to come. Coaching is an act of intentional hope and it often results in the clarity required to make action happen.

And secondly, it’s because I used to spend a lot of time on Hope Street; In the university library, working in the Everyman theatre bar and gazing at Liverpool’s cathedrals at either end as I went on my way. Hoping…

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Interested in finding out more?

Schedule a free 30-minute discovery call with me

During this session, we’ll focus on what you might want to achieve from coaching, and discover if co-creating a coaching relationship is for us.

If the conversation surfaces that a coaching partnership isn’t appropriate, that’s absolutely fine. But if you’d like to proceed, I’ll share a simple contract and a questionnaire that asks some reflective questions about what you hope to achieve through coaching, and we can book in our first session.

Get in touch
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Recent testimonials

  • “Jessica provides a warm and open space to explore and nurture thoughts and threads that are rummaging around in the mind! She met me where I was at, and whilst allowing my thoughts and ideas to flow, Jessica pulled me back into focus, giving me immense confidence in myself again, helping me to see my power and direction much more clearly. “

    A - Filmmaker

  • “Jessica provided the perfect self-reflective space to uncover the core values that I want to be reflected in my career move. She reframed the process for me, making my approach more intentional, going above and beyond, and really gave me so many valuable tools. I would recommend her sessions to everyone who is seeking a career move, or changing their path to more strongly align with their personal motivations.” 

    M - Police Officer

  • "When I'm with Jessica I just feel open. From the calming grounding beginning to the non-judgemental journey of untangling we go on together over the course of 60 minutes."

    N - Charity CEO

  • “I found my coaching sessions with Jessica to be incredibly useful. She’s so supportive and open in her questions as well as great at keeping the sessions focussed. I enjoyed her use of different techniques and had [quite a few] insights into my work and writing practice that I’m still working with today. I highly recommend working with her.”

    H - Writer

  • I was in a space where I was lost, facing a lot of rejection and confusion over a path that had once seemed very clear cut. I feel very fortunate to have gone through this coaching process with Jessica as it helped me distil many of my thoughts into spaces of action.

    D - Journalist

  • Jessica creates a safe and supportive environment, where you quickly feel comfortable to share. Her sessions have been instrumental in building my confidence and supporting my growth – from defining my career goals, to developing my skills in pitching, self promotion, and impactful networking. Her approach is thoughtful, empowering, and genuinely transformative.

    C - Impact Producer

  • Jessica is a fantastic listener, and has been excellent at helping me figure out what is important in my creative development. This has put me in a great position to develop my passions into a career in the future.

    E - Artist / Filmmaker

  • “I cannot recommend Jessica enough! Always open, empathetic and perceptive, her intelligence, curiosity and support were totally invaluable to me as I navigated a series of personal and professional challenges, and the transformation I’ve seen in both my career and myself since working with her are beyond anything I could have imagined.”

    E - Producer